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NCAA N.I.L.

A new initiative was unveiled Today aimed at giving Penn State athletes direct contact with Centre County businesses for the program that now allows athletes to make extra money through endorsements and similar ventures.

Termed happyvalleytalent.com the website is a joint venture with Penn State and Centre County’s Business Chamber as well as the county’s tourism bureau.

It provides information on how student athletes businesses and alumni, can connect, and use the new name, image and likeness legislation aimed at providing added compensation for college athletes.

The groups involved can set up individual accounts, and fans can also use the website to check on community events where athletes are participating.

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