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Super Bowl Business Boom

Hard hit businesses in Los Angeles are bracing for an economic boom ahead of the Super Bowl.

Business owners say, regardless of who takes home the trophy, they are finally seeing the light at the end of the tunnel.

Chris Nguyen reports.

A mile away from the stadium hosting this year’s Super Bowl

Things are shaking up

Christian Martin, owner of Martin’s Cocina Y Cantina, says they’re starting to feel the Super Bowl effect

“We have, you know, people calling in for reservations or caterings for the Super Bowl. It’s coming, It’s, it’s a great moment.”

The Martin’s family own five restaurants in Los Angeles County, but say they have not seen this kind of interest in the past two years because of the pandemic

“It seemed like there was no light at the end of the tunnel because everybody was questioning what’s going to happen.”

The Super Bowl bringing hope and much needed revenue to businesses as hundreds of thousands of football fans flock to Los Angeles for the big game.

A September report released by Micronomics economic research and consulting projecting that the Super Bowl will produce between 234 to 477 million in revenue and create approximately 2,200 to 4,700 jobs

And to help small business owners take advantage of that revenue, the Los Angeles Super Bowl host committee and the NFL are partnering to create the super bowl business connect program, designed to support minority , LGBTQ+,
women and veteran owned businesses.

“For the Super Bowl we’re gonna be serving Blackberry Lemon and Coconut.”

A Touchdown for small business owner Lauda Flores thanks to the program, her sno cones and snow pops are set to be served at the Super Bowl post game.

“I would never imagine. Not in my wildest dreams.”

Martin’s Cocina Y Cantina is also benefiting from the program

“We’re very fortunate to have been selected and so, we’ll be catering some Flautas, or Taquitos.”

And with the economic forecast ahead of the Super Bowl these businesses see a bright future ahead

“It’s just reflect on, you know, when life gets tough, that, you know, you keep going and you have that hope and you keep working hard.”

I’m Chris Nguyen reporting

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